SEO East Coast Blog

SEO East Coast – web site promotion, seo consultant for customers worldwide

Keywords Ranking Analysis | Keyword Analysis Service - Tue, 09 Mar 2010
What can a keywords ranking analysis or a keyword analysis service do for your web site promotions? A little upfront keyword research can save you an enormous amount of time, regardless of what you are trying to promote on the Internet. Did you know that one of the most common, (and most costly), mistakes made in Search Engine Optimization is wrong keyword selection?

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Mistake # 1 - using keywords no one is searching for on the Internet. You make rank on the top of Google for your company name, but unless your company is a brand name, who will search for you by name. That simply doesn't count for much in terms of driving traffic to your site.

Mistake # 2 - using keywords that have too many competitors. These high traffic and highly competitive keywords are so difficult that it would take a whole team of search engine optimization experts to rank for the keyword phrase.

Mistake # 3 - only trying to rank for a single keyword phrase on the search engines. Do you think there is only one keyword that describes your business? A keyword ranking analysis will tell you the top keywords to use for your business. You need to have a list of the very best keyword phrases for you business. You will then know which keyword phrases will be the most effective for you.

If you hire a Search Engine Optimization specialist, that offers a keyword analysis service, you can save many hours, and dedicate your efforts only to promote keywords that will be effective.

What should you do if your SEO does not offer a keyword analysis service? Frankly, I would walk away. No one can claim to be a SEO professional without a good understanding of keywords.

If you would like a free web site analysis, click on the link below.

Take a moment to complete the SEO Preparedness Quiz

If you would like to learn how to find effective niches for your promotions, sign up for a free Veretekk silver system here. I offer a free class every day on keyword research.

US Web Site Promotion | Web Search NYC | Search Engine Report, 2009 - Thu, 31 Dec 2009

Which search engine has the greatest share of the worldwide market at the end of 2009?

As you might expect, it is Google.

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According to sources at Marketshare, as of December 31st, 2009, Google had a 84.9 percent share of the worldwide search market.

Worldwide Search Engine Market

Although this is a remarkable result, there are markets in some individual countries that Google does not dominate.

Somewhat surprisingly, there are four countries where Google does not have a majority of the market share for search. There are also two countries in which Google takes a back seat and is eclipsed by Yahoo.

These countries market share percentages are:

1. China - Baidu 77.0 - Google 17.0 (Google was six years behind Baidu to launch in China)
2. Japan - Yahoo Japan 51.0 - Google 38.0 (mid-2009 results)
3. Korea - NAVER - 66.0 - DAUM 21.0 - NATE 6.0 - Yahoo Korea 3.0 - Google 2.0
4. Russia - Yandex 56.0 - Google 23.0 (Google lacks the special endings to Russion words that native Yandex has mastered)

At a glance the chart seems to be overwhelmingly dominated by Google. On closer examination of specific country results, Korea has the most diversified market with four strong players, and it quite odd to see Google, and Yahoo at the bottom of the list.

Japan search also, seems to oddly favor Yahoo over Google. Japan has the third largest Internet usage in the world, after China, and the US. It must please Yahoo executives very much to be in such a strong position relative to Google, even if it is only in Japan.

What will we see in the coming year, in terms of search? Will Google continue to increase market share, or will it lose points to more native search applications such as Naver (in Korea), or Yandex (in Russia), or even Baudu in China?

I suspect that the battle of search engines for market share is far from over, and Google may yet have some very heady competition in countries such as China, Korea, and Russia, and may stabilize it's market position, or see it slide somewhat.

If you have any predictions or analyses, I would be glad to hear from you. I don't think my crystal ball has any special magic. Yours may have some very interesting insights. Please tell everyone about them.

Good Luck in your web site promotion for 2010 and beyond!

US Web Site Promotion | Best Web Promotion Tools | Web Site Promotion - Fri, 25 Dec 2009

What are the 10 best tools for US web site promotion?

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This is not a best of new products for 2009 list. It is a list ofthe top 10 indespensible tools that are needed for web site promotion on a daily basis.If you have other tools than the ones on this list that you can't live without, I'd love to hear about them.

A free keyword and web site analysis is the prize for the best suggestion for a web site promotion tool. Just leave a comment below with your web site address or email, and your favorite tool.

1. WordPress - this is the CMS that is hands down the best tool for web site promotion. WordPress can stand on it's own as a web site, or as a blogging tool it is second to none. There are so many advantages to WordPress, it really deserves to be at the top of the list.

2. Wordtracker - this is the best source to find keywords that are the backbone of any web promotion. There is a free tool which will get you in the ball park, but the paid tool can analyze competitiveness as well.

Would you rather compete for a traffic of 500 searches per day among 1000 competing web sites or 50 searches per day among 10 competing sites? Do the math, and experiment. You will find it much easier to rank on page one for less competitive keywords. No keyword research tool can discover profitable long tail keyword niches like Wordtracker.

3. Google Webmaster Tools - This is another indispensible tool for SEO. There are so many critical pieces of information available here. Are their any broken links on your site? Can your site map be read correctly? What is the speed of your website? The list goes on and on.

4. Google Analytics - again, there is a wealth of information here. How many unique visitors come to your web site, and where are they coming from? Analytics gives you a broad view of traffic patterns to your web site.

5. Edit Plus - If you use your CMS like a word processor, there is a better way. find a good HTML editor and make your life easier. This is not a free tool, but for less than $ 40.00, it is well worth it. Edit Plus creates good clean HTML code that the search engines like to read.

6. Zemanta - Are you searching all over the place for images to add interest to your blog posts? Have you found interesting related posts for your blog?If you use Firefox, Zemanta integrates into your blogging software like a WordPress plugin, and gives you both. You can even spruce up your email. (Don't forget to add rel="nofollow" before all of the http:// links so that you are not leaking page rank through the outbound links.)

7. SEO Quake plugin for Firefox. - Have you missed a few no follow links on one of your pages? Need a quick check of the keyword density on one of your posts? SEO Quake Toolbar will alert you in seconds.

8. Yahoo Site Explorer - Google Webmaster Tools will give you the best analysis of links on your own site. I use Site Explorer to analyze links on competitors web sites. I need a tool that gives consistent results and site explorer seems to do the trick, although it does report no follow links as well as do follow links.

With a few clicks of the mouse, I can get the total number of inbound links, (including internal links), the total of inbound links to all web pages of a domain, as well as the total number of inbound links to a specific URL, such as the home page. If someone has a better tool that does the same thing, I would really like to know about it.

9. Firebug plugin for Firefox. -I can do most of what I need to do on blogs from within WordPress without editing code. Sometimes however, I do need to, (carefully), tweak a bit of PHP code. Firebug is a companion CSS, HTML, and JavaScript editor that works on a live web page to show the exact location of displayed information within the file structure. This is a great assist for non-programmers like me.

10. Memento - this is an extremely simple program that works like an open notepad file. I use it to make sure I keep on top of my daily activities and it serves as a To Do List as well. Super simple, and super useful. Free, of course.

That is it.

Send me email at jl@websitepromotionblog.net if you have other must have tools for US web site promotion.

For additional search engine optimization advice, and a free web site analysis, take a moment to complete the SEO Preparedness Quiz

US Web Site Promotion | Real-Time Search | Web Site Promotion Blog - Thu, 17 Dec 2009

US Web Site Promotion | Real-Time Search | Web Site Promotion Blog

Where is Google going with real-time search, and how will it affect US web site promotion?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Google's real-time search efforts have profound implications for search and promotion across the spectrum of computing devices.

Google is as ambitious as ever as seen by the release of 38 search products over the last 70 days. This information comes from Marissa Mayer, Google's vice president in charge of search and user experience. Products such as near me now, Google Goggles, are either in full release, or in Google Labs for further development.

Google's future is a four-fold effort focused in the following areas.

1) Mode - not only are users typing queries from the Google search box, they will be using internet appliances of all kinds, most importantly cell phones. The Android operating system has become a popular operating system for cell phones with advanced real-time voice-recognition technology now available in Mandarin Chinese, and Japanese. Only Android phones currently have this capability.

2) Media - all forms of media are now incorporated into Google's search results. Recent agreements with Twitter and Facebook allow for real-time results from both of these new sources.

3) Language - One of the main objectives for 2010 is to allow searches from any language, that will look across all languages in Google's database and return results in the users native language. As good as Google's machine language translation is, this is a huge technical challenge.

4) Personalization - Google intends to make search as relevant as the user wants. Everything from GPS-aware mobile applications, to prevoius user inquiries are under consideration.

Google has observed three emerging trends that will affect the future of search and US web site promotion.

1) Moore's Law of every increasing computing power and decreasing cost is still operational.

2) Connectivity - the reach of the Internet will grow dramatically as technology expands more and more to mobile devices.

3) Cloud Computing - the resources devoted to language and other developing technologies are increasing at a dramatic rate. Google is now indexing one billion web pages per day.

US web site promotion and international business promotion will never be quite the same.

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz

Web Site Promotion Training | Veretekk training opportunity - Sat, 05 Dec 2009

What is the best way to give training on Web Site Promotion?

I have been given a great opportunity just recently to become a Veretekk trainer. I am very grateful to Jim Gras for the suggestion, and of course to Tom Prendergast for his approval. I feel like I have a lot to learn, but I believe that I do have something to teach as well, that can benefit the Veretekk community.

I feel very grateful to the two of them, and I am humbled by their optimism and enthusiasm. Both Tom Prendergast and Jim Gras are champions in this battle to become victors in the world ofWeb Site Promotion and Internet Marketing. Just as I am a student of Jim Gras, Jim has been a student of Tom Prendergast over the years.

If I can become half the student that Jim Gras has become, I will consider myself very fortunate. The Veretekk system is easily 10-20 times the system it was 10 years ago, which gives us a huge benefit to help to become successful.

There could be no more important time to become involved with Veretekk. Whether you try the free silver system, the low cost gold system, or the full-blown Platinum Control Panel System, you can gain tremendous benefit from the use of Veretekk for your web site promotion.

Veretekk is a complete system for Internet marketing, from lead generation, completely legitimate and unlimited e-mail marketing, to high-performance SEO using the Platinum Control Panel. There is no compare in the industry. Where else can you get complete training from A to Z for free on the Internet ?

There really is no comparison, and nothing that even comes close, for 10 times the price.

Veretekk is on the verge of a major milestone release, and I can think of no better time to become a trainer in Veretekk than the present. I am very happy and very grateful to accept this challenge

I wanted to offer some kind of unique training that no one else was covering, and pending approval, I will reveal the topic in a new post on this blog very soon.

I can only say at this point, it is something very unique that will benefit the majority of Veretekk subscribers.

I look forward to work with Tom P., and Jim Gras on this training progam, and helping the loyal and dedicated Veretekk members to achieve greater and greater success in their web site promotion and Internet marketing.

Thank you very much to the entire Veretekk community, especially it's leaders and trainers.

I look forward to work more closely with each one of you, as much as is possible.

Again, many, many thanks.

John Lombaerde

Web Site Promotion Blog